Marketing started some years ago, with advertising in Scottish Walker, exhibitions at Scrabster port, with the Orkney Tourism Forum, at Inverness and Wick airports and our new web at www.letsgoexploring.co.uk from which http://www.northhighlandway.co.uk is linked as a separate entity.
We market in Spain through Costa Women, through ThisisSpain, through Eye on Spain, and with the assistance of three companies in Competa, Villa Andalucia, Bentomiz Wines and Sergio Fernandez Properties.
We also have a quarterly magazine and are about to publish the next issue (September 2019) with the rationale behind the projects, the Trail of the Spanish Armada and the North Highland Way, linking cultural, history and the environment.
With the Caminos
With TourismNI of which we are members, and we are also members of the Tourism Cluster on the North Antrim coast where there are a number of hidden Spanish secrets. www.letsgoexploring.co.uk
Creating the North Highland Way includes the specification and community council consultation.